Kérastase, a leading global luxury professional haircare brand, was born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

The Genesis collection is Kérastase's haircare range that treats hair fall due to hair breakage from brushing. This dual-action fortifying system is professionally formulated to strengthen hair and reduce hair breakage. The collection is powered by Edelweiss Native Cells and Ginger Root, which help detangle, moisturize, and increase strength and softness.

Kérastase offers a professional in-salon treatment called Fusio-Dose, which promises an instant transformation and infinite possibilities for your hair. To receive a personalized hair diagnosis, you can make an appointment at your local Kérastase salon.

The Genesis collection includes the following products:

1. Nutri-Fortifiant Shampoo: Gently cleanses the scalp and hair, while intensely moisturizing and easily detangling. Strengthens hair weakened by heat damage and brushing.

2. Hydra-Fortifiant Shampoo: Gently cleanses the scalp and hair to remove excess buildup, strengthens hair weakened by heat damage and brushing, and nourishes and easily detangles.

3. Renforcateur Conditioner: Intensely moisturizes and adds body, strengthens hair weakened by heat damage and brushing, and easily detangles and prevents split ends.

4. Reconstituant Hair Mask: Intensely nourishes and hydrates hair, strengthens hair weakened by heat damage and brushing, and smooths and easily detangles.

5. Defense Thermique Hair Serum: Protects against heat styling, delivers up to 24 hours of frizz protection, and strengthens hair weakened from brushing and over-styling.

6. Fortifiant Hair Serum: Strengthens hair weakened by heat and brushing, hydrates hair and adds shine, and has a lightweight, non-greasy finish.

The Renforcateur Conditioner reinforces the hair fiber's natural resistance to reduce the risk of hair fall due to breakage from brushing. It provides immediate strength and softness. Apply it to shampooed hair, leave it on for 2-3 minutes, and rinse thoroughly.

When your hair needs deep nourishment, use the Masque Renforcateur Hair Mask's rich formula in place of a conditioner weekly or as often as needed. However, the Renforcateur Conditioner is meant to take care of lengths and ends and should not be applied to the scalp.

The difference between hair-loss and hair-fall is that hair-loss is defined by more than 100 strands falling from the roots per day due to the hardening of the collagen hair shaft, while hair-fall is defined by more than 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet) or from breakage.

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