Major Highlights

What We Leave Out: It's Just as Important as What We Put In

Our shampoo is paraben, sulfate, SLES & SLS free. We don't use synthetic fragrances or dyes. Instead, we use plant-based, clean ingredients to truly cleanse your hair.

Gentle, Effective, and Clean

We use Rosemary and Citric Acid to effectively remove buildup from styling products, natural oiliness, and environmental pollutants. This helps leave your hair and scalp feeling fresh and clean without harsh chemicals.

Can Help Hydrate

Our shampoo doesn’t just cleanse; it can also help hydrate, soothe, and restore your hair’s pH balance with the use of Coconut Oil, Shea Butter, Aloe, and Sunflower Oil. It's great for dry, oily, curly, thick, or thin hair.

Rinses Out Easily

Our hair shampoo is lightweight, has a gentle lather, and rinses out easily. We’ve designed a simple, plant-based formula with minimal ingredients that can actually clean your hair without stripping or drying it out.

For Women and Men

Our formula is mild, gentle, without fragrance, and designed for use by women, men, and kids. It's safe for color-treated hair and wonderful for those with sensitive scalps. It’s highly concentrated.

Made with Organic Ingredients

Certified Organic Coconut Oil, Certified Organic Olive Fruit Oil, Certified Organic Sunflower Seed Oil, Certified Organic Aloe Vera Juice, and Certified Organic Shea Butter are fantastic ingredients for your hair.